Did You Know What “Durex” Really Stands For?
It turns out many people are just now discovering the true meaning behind the name Durex — and it’s not what you might think.
For decades, Durex has been one of the world’s most recognized condom brands, yet few have paused to ask: what does the name actually mean?
A Bit of History
- Founded in 1915 as the London Rubber Company
- Acquired the Durex trademark in 1929
- Expanded globally in the 1950s
- Pioneered industry firsts:
- The first anatomically shaped condoms
- The first brand to use electronic testing
- The first to advertise internationally in the 1970s
- Later launched latex-free, flavored, and textured products
The Big Reveal
While many assumed “Durex” was a cheeky play on “during sex,” the truth is far more practical.
👉 According to the BBC, the name stands for:
Durability, Reliability, and Excellence.
Three words that reflect the brand’s long-standing focus on quality and safety.
Reactions Online
The revelation has stunned social media:
- One user laughed, “Call me a Durex-beast in bed then!”
- Another admitted they only learned the truth while studying branding strategies.
More Than a Name
Today, Durex continues to pride itself on rigorous standards — with every product electronically and dermatologically tested to ensure comfort, reliability, and trust.
✨ So, next time you see the name Durex, remember: it’s not just a clever label. It’s a promise of durability, reliability, and excellence — three qualities that have kept the brand at the top for nearly a century.
